June 2011


We love car info-graphics and here we have a cool video info-graphic which looks at how modern cars are so much greener than older cars with the dawn of electric and hybrid cars. However, there’s so much focus on the expense of electric and hybrid cars that many people don’t seem to be aware that most new cars you buy today will be much greener than the ones they replace. It’s simply a case of knowing which shade of green you want to be.

We need to go green. Everyone knows that! The world’s population is growing fast yet natural resources are being depleted and not being replaced. For many years the car has been seen as the problem.

In 2006 alone, London transport produced 9.6 tonnes Co2 emissions. That’s the weight of 208.5 Titanics! But car manufacturers have improved their green standards and these innovations have been staggering. It would take 200 modern cars to produce the same emissions as the Ford Fiesta from 1976. That’s quite a car collection! So what’s changed?

As well as electric and hybrid cars there’s a growing number of ‘Eco Trim’ options. These are little changes like ‘low-resistance’ tyres and engine start-stop functionality that make a big difference to the environment. It’s these innovations that deliver the same driving experience but with up to 20% better fuel efficiency and 15% reduced green house emissions and because driving your car accounts for 85% of its total environmental impact, it really pays off to go eco and get rid of that old banger that you love!
But with all this innovation – which model do you choose? In reality, any car you buy today will be greener than the one it replaces. The only choice is; what shade of green do you want to be?

Ford C-Max
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Viral video by ebuzzing

An alpaca breeder from Oxfordshire and her herd of 100 friendly alpacas are the stars of a series of short films to be broadcast as part of Honda’s sponsorship of Channel 4 documentaries. Honda has created this series of films to explore and celebrate real-life people who use their Honda cars, ATVs, lawn mowers, generators, marine engines and motorbikes in unusual and extraordinary ways. The first Honda film, starring farmer Philippa Wills and her alpacas, premieres tonight, supporting a Cutting Edge documentary on plastic surgery on Channel 4 at 10pm.

Throughout 2011, Honda will be releasing a series of mini-documentaries, an online hub, and sponsorship idents for Channel 4. A new round of short films, created by W+K London, starts on 2nd June during Cutting Edge documentary, 'Bums, Boobs and Botox' on Channel 4. Philippa relies on her Honda ATV to zip around her 36 acres of land to tend to her alpacas, feeding, herding them together and clipping their toe nails. Viewers will be introduced to Philippa and her lovable woolly animals in the bumpers which will sit between the documentary and the advert breaks, while a full 90 second version of the film will be available to view on a new website:

In addition to the full length film, visitors to the website will be able to find out more about the stars, including Clarissa (who was born in a thunderstorm and is ‘crazy about chopped carrots’) and Kendall, who is (‘mad about the girls and thinks he’s the big boss’). There will also be the opportunity to ask Philippa questions about her herd, plus the chance to name the next baby alpaca. “I decided to take part in the Honda documentary because it sounded like fun,” commented Philippa Wills. “I use my Honda ATV every single day – it’s a true workhorse and an essential part of my business. Above all, it’s utterly reliable – which is crucial when you’ve got 100 hungry alpacas demanding food. It’s extremely agile which is especially handy when you’re trying to herd them all together. It is also a comfortable ride which ensures that I spend many happy hours working with the assistance of my Honda ATV.”

Viewers who keep their eyes peeled throughout the year will meet more Honda customers telling their own extraordinary stories through more Honda films. This new campaign continues Honda’s successful sponsorship of Channel 4 documentaries which started in February 2010 celebrating the company’s UK manufacturing site in Swindon, Wiltshire. Check out the video here:


Cool Alpaca Facts:

  • Alpacas are like small llamas or long necked camels with no humps
  • They originate from South America 
  • Alpacas have a life expectancy of approximately 20 years 
  • The gestation period is 11 months 
  • They are gentle, friendly creatures and make excellent pets 
  • Alpaca fleece produces fibre which is silk soft, supple, smooth to the touch and hypoallergenic. It’s also extremely durable 
  • Clothes, rugs, scarves and hats can all be produced with luxurious alpaca fleece

Viral video by ebuzzing