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November 2013

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As a big supporter of the Movember movement, we loved what Bridgestone are doing with Bridgestone Bros decorating a cool 70’s VW Camper van with a huge mustache and embarking on an epic road trip in search of the greatest, bushiest mustaches in Europe. What a trip!

The campaign centres around an epic road trip through Europe by two Bridgstone Bros. The dynamic duo are set to travel in their vintage VW campervan from the Handlebar Club in London to the World Beard & Moustache Championships in Stuttgart. The documentary will form 5 episodes, with 1 episode posted on a dedicated website (www.beeneverywhere.eu) each week during Movember. The website is a dedicated space for the Bridgestone community to find out more information about the brand and its campaigns. The site encourages fans and customers to get involved by hosting interactive films, tips, information and competitions.

To support this worthwhile cause, check out the adventures of the Bridgestone Bros at www.beeneverywhere.eu

Jake Rønsholt, General Manager Corporate & Brand Communications at Bridgestone, said:

Our two Bridgestone Bros are sure to come across some truly unique and fantastic moustaches on their travels, which will make for interesting viewing. We hope our staff, dealerships and customers will be inspired by this film and by the branded collateral we’re issuing to get involved. Movember is such a worthy charity we are keen to raise as much money and awareness as we can through our Bridgestone Movember page.”

Also check out the video here:



This is a Sponsored Post

For new drivers, choosing a first car can be a particularly exciting time. However, in an age of high insurance costs and hefty fuel bills, it’s essential to look at the practical aspects: is the car in a low insurance group, is the fuel consumption good, and – just as important – does it have good safety features? New drivers are among the most high-risk in terms of accidents, so making sure your car is reliable and safe is a high priority. This article features five cars which meet the criteria required.

1. Ford Fiesta

The ever-popular Fiesta is omnipresent on Britain’s roads, and with good reason – there is a tremendous range of styles and models to suit most budgets; basic models are cheap to insure, have a reasonable specification and are frugal with fuel.

If you have a reasonable budget, consider investing in a more modern diesel which will have terrific, class-leading economy and very good safety features for a car of this size. The Fiesta is also cheap to insure and service, making for very reasonable running costs. The Fiesta’s big brother, the Focus, is widely considered to be among the leading cars of its class, particularly for safety and quality of ride, and is worth looking at if you have a decent budget.

2. The Kia range

Once considered a very low-budget brand, the Kia group is now one of the most respected producer of small and mid-range cars in the UK. From the incredible economy of the newer Rio to the fantastic specification of the Cee’d models, these are excellent cars. One of the biggest selling points is the famous 7 year warranty, which makes these a great long term bet. Insurance levels are also very reasonable, particularly for the entry level models.

3. Peugeot 206

With learner driver insurance for new drivers at a premium, finding a reliable and cheap vehicle is often a must for drivers on a smaller budget. The Peugeot 206 has been around for a good few years, meaning that there are plenty of good bargains to be had. Shop around and you could find an economical diesel at a comparable price to many cars of this size. A wide range of trim and specification levels are available.

4. Vauxhall Corsa

Another car that you can spot just about everywhere, the Vauxhall Corsa has been a top seller in the UK for a decade. The post-2006 models are much more refined than their predecessors, with an appealing design and roomy interior making them feel anything but a small car. With good economy, cheap servicing costs and a competitive second hand price, this is a very good option for the new motorist.

5. Toyota Yaris

If you’re after a car that doesn’t look or feel quite like every other small car on the market, why not go Japanese and invest in a Yaris? Its once-revolutionary digital display may well have become much more commonplace now, but it is still a very fun car to drive, with a solid feel and a roomier cabin than you might expect. It is extremely good on fuel consumption, has excellent reliability and safety features, is cheap to insure, and is thus a very strong contender as a first car.