The campaign centres around an epic road trip through Europe by two Bridgstone Bros. The dynamic duo are set to travel in their vintage VW campervan from the Handlebar Club in London to the World Beard & Moustache Championships in Stuttgart. The documentary will form 5 episodes, with 1 episode posted on a dedicated website (www.beeneverywhere.eu) each week during Movember. The website is a dedicated space for the Bridgestone community to find out more information about the brand and its campaigns. The site encourages fans and customers to get involved by hosting interactive films, tips, information and competitions.
To support this worthwhile cause, check out the adventures of the Bridgestone Bros at www.beeneverywhere.eu
Jake Rønsholt, General Manager Corporate & Brand Communications at Bridgestone, said:
“Our two Bridgestone Bros are sure to come across some truly unique and fantastic moustaches on their travels, which will make for interesting viewing. We hope our staff, dealerships and customers will be inspired by this film and by the branded collateral we’re issuing to get involved. Movember is such a worthy charity we are keen to raise as much money and awareness as we can through our Bridgestone Movember page.”
Also check out the video here:
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