The traditional view of the company car or vehicle is usually one of two things. The first is a standard saloon type of car that has ‘executive’ written all over it.
The second is the white van, with a logo on the side that describes what the company does. Both are perfectly reasonable options, of course. But, if your business has a fleet of vehicles, have you ever thought about doing something a little different?
There are plenty of advantages of using cool vehicles to represent your business. In today’s guide, we are going to explore some of the most compelling reasons why you should upgrade your business fleet. Let’s take a closer look at some of the most significant advantages.
Recognisable branding
First of all, a fleet of vehicles with similar design and eye-catching paintwork can spread the word about your business. As time goes by, people will start to recognise your vehicles for who they belong to, rather than they make of car.
A good example of this is the ‘grass’ cars used by many artificial turf companies. They are covered from roof to wheel arches in the product they sell, which makes for a company car that attracts the eye in more ways than one.
Think about the Red Bull cars you see, too, complete with their giant cans. You can spot them from a mile away, and they make an instant impression. Are there any design ideas that you can think of for your fleet?
Attachment to an auto brand
Brand recognition is also about using other brands to your advantage. So, you could jump on board Ford’s considerable power and reach by buying a set of distinctive set of F-150 Raptors and giving them a new paint job.
Everyone will recogniSe them for being Ford F-150s, but will get to know that those vehicles also represent your company. It forms a little link in their subconscious – and can result in better branding for your business.
It reduces your costs
Buying a fleet of vehicles can be expensive – but buying a fleet of similar vehicles can work out a lot cheaper. First of all, manufacturers often give discounts to businesses if they buy in bulk.
Second of all, you can also expect to get exclusive discounts for maintenance purposes. There are plenty of firms out there that offer Detroit Diesel engine repair deals to fleet managers, for example. It’s also a lot easier to get to know one car or truck and understand how it works, rather than having a variety of different vehicles.
Finally, having a fleet of vehicles that are the same model can help you control your costs a lot better. You’ll know exactly how much each spare part is going to cost, and you will understand the best ways to maximiSe fuel efficiency.
In short, if you are going to start a fleet of cars for your business, make them stand out – and always buy the same model for everyone. Let us know your thoughts in the comments section below!
