Tattoo loving spiced rum makers Sailor Jerry have produced this cool short video called ‘Outside The Lines’. Featuring blaring jukeboxes, motorbike escapades, and skateboarding in locked-up empty swimming pools, Sailor Jerry’s new short film Here’s To Life Outside The Lines is a celebration of rebellion. The tattooist and innovator Norman Sailor Jerry Collins is the personification of an independent spirit who lived life his own way.

The video features a mix of archival footage that hearkens to an American lineage of counterculture, and new material with bikers, skaters, musicians and classic car enthusiasts, hand picked by Sailor Jerry from Southern Californian bars and hot rod clubs.

Filming for Outside the Lines was all shot on vintage lenses from the 1960’s and super 8 cameras and involves a cast of genuine bikers and bar-goers, interspersed with archive footage of skateboarders, stunts, musicians and classic cars. The short film also contains original footage of the inspiration behind the brand.

Like the music? Pretty cool isn’t it. It’s the cult classic track “T.V. Eye” performed by The Stooges, and even features Iggy Pop himself in the video with footage from the 1970 Cincinnati Pop Festival – stage to the infamous “peanut butter incident.”

Watch the cool video here:

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