Tattoo loving spiced rum makers Sailor Jerry have produced this cool short video called ‘Outside The Lines’. Featuring blaring jukeboxes, motorbike escapades, and skateboarding in locked-up empty swimming pools, Sailor Jerry’s new short film Here’s To Life Outside The Lines is a celebration of rebellion. The tattooist and innovator Norman Sailor Jerry Collins is the personification of an independent spirit who lived life his own way.
The video features a mix of archival footage that hearkens to an American lineage of counterculture, and new material with bikers, skaters, musicians and classic car enthusiasts, hand picked by Sailor Jerry from Southern Californian bars and hot rod clubs.
Watch the cool video here: