The super cool sleek motorbike based on the elegant form of the Jaguar logo is already turning heads. The exclusive design is made from parts of a classic 1,200cc Buell 97 S3 Thunderbolt bought off ebay. It is more a cruiser than a racer, reaching speeds of 50mph. Mr Hemmes, 36, said he came up with the idea when doodling in the office. ‘I was combining corporate logos with motorbikes and I suddenly realised how well the two went together,’ he told The Times.

The interior designer had no previous experience building a bike, but together with South Yorkshire motorcycle maker Polar Cycles, his design took fine shape. Mr Hemmes said: ‘I did all the fibreglass bodywork with a sculptor and the guys from Polar Cycles did the stainless-steel frame. The finished product was so much better than I ever expected. It’s a labour of love. He added: ‘It certainly turns heads – people are fascinated by it. They always smile.’