Italian athlete Alex Bellini is participating in the LA – NY Footrace 2011 – a grueling 5,000km race from Los Angeles to New York.

Alex is sponsored by Jeep and is just 1 of 20 competitors who are tough enough to compete in this exhausting adventure race.

The race consists of 70 stages of about 70km each stage which adds up to a total of 120 marathons in two and a half months!

The race which started on June 19th and ends on August 27th passes through the Nevada desert, New Mexico, Oklahoma, Missouri into Pennsylvania to eventually finish up in New York.

Alex’s sponsor for the race is JEEP which coincides with their 70th anniversary of being off-road. To celebrate this anniversary Jeep have created a new online portal called ‘Jeep People’ to give people the opportunity to keep up to date with the progress of Alex, but also as a dedicated meeting place for Jeep enthusiasts.

Jeep People has three sections:

  1. one dedicated to Alex and accounts of his cross-American adventure; 
  2. one that highlights the history of Jeep with its supporters, celebrating the last 70 years; 
  3. and the last dedicated to those who live with passion, and will enable Jeep fans to launch their own challenge to Jeep (those who do will become Jeep-people: Just Enthusiastic Engaged People). 

The Jeep Wrangler website takes you on a journey through 7 different environments that the Jeep people anticipate Alex will encounter – and reflects aspects of the JEEP Wrangler Unlimited.

This short video gives you an idea of the ordeal that faces Alex is this adventure. The video starts by asking “Who among you has traveled 5,000km by plane in the past three months?'” And remember Alex is not a runner, but as he says “If there’s one thing we have to realise in life, it’s that we only have one. So we each have to find our own way of making it unique.” Here at cool cars and bikes we tend to agree with Alex’s philosophy and encourage our readers to watch this following video for more inspirational wisdom.

You can see Alex’s journey unfold on the Flickr stream of the journey or keep in the loop with his updates and Jeep People on Facebook or Twitter.

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